More and
more business sectors recognize the advantages
of
e-commerce, such as the wide
virtual access it enables, while saving costs needed in establishing actual
stores.
The
consumers are also learning to appreciate and enjoy the virtual shopping
experience.
Among the businesses affected by this change are bookstores. One of
these stores is dBook, which is a virtual bookstore, whose site has been
updated and improved by eGold Applications. eGold is a consulting &
development company for the Internet and Intranet.
It
develops complex e-commerce web sites which are based upon databases and
include: e-commerce systems, content management systems, customers’ loyalty
programs, on line updates, interface to ERP and other operational systems,
information security and more.
eGold
has developed a unique e-commerce system for dBook.
This system enables
both the customers’ purchases and record keeping of deals that are done through
business partners’ web sites. In addition this system includes a sales promotion
module that uses e-mail and active banners. A definite advantage of the system
is its interface with the company’s ERP system, an interface that allows
dBook to save on operational costs.
dBook
was founded about 6 years ago and is offering a variety of products
for sale such as reading books in Hebrew and English, CDs and more. The surfers
can order the products safely on-line, and in some cases even read a chapter of
the book they’re interested in, with no obligation to purchase it.
